Even More On That Target Market

I told you I would be back sooner this time! Finding your Target market is simply figuring out what type of person is the most likely to buy from you. There are many ways to find this out and most commonly by asking yourself some simple questions about your customers and finding the common denominators. When you have successfully narrowed down your market you can than start to think what do those people read, where do they eat, what do they do for fun, what are their hobbies and by doing so you can target where you need to market and promote to best reach this targeted audience and therefore utilize your resources to the fullest.

Hopefully you all have been following along if not we started off with a simple marketing plan that you can find by scrolling down or maybe your just interested in the Target Market portion which is fine too this is the third part so you may want to perform the activities in the previous posts. For those that have been following along here is your next short assignment.

Finding Your Preferred Customer

Sure we love all of our customers I know I personally cherish everyone that I get but when I say preferred customer I mean that customer who comes to you for all their needs the one who frequently buys but doesn't just buy they refer everyone they know to you and they brag about you everywhere. That is what I mean by the preferred customer I'm sure everyone has had one and if you haven't I'm sure you will. This assignment is focusing on your preferred customer and how to get more of that type of customer. Maybe you are lucky and have a number of this type of customer maybe you only have the one either way what I want you to do is get a pen and paper and start thinking about your preferred customer.
I want you to write everything that you can think of about them their sex, marital status, age, anything and everything.
Think of how often they purchase
The amount they purchase
Do you ask for referrals
What is this relationship with this client and do you like the relationship, if you don't like it there is no point in seeking more customers like this one.
These types of customer are very important to your business not only will they bring you more if you keep them happy they will bring you others. Now that you have gathered information on your Target Market and your Preferred Customer Target Market you should have plenty of facts and information gathered to analyze and help you figure where you can promote and market to these people. If by analyzing this information nothing jumps out at you it's possible you haven't been thinking narrow enough try to go back through the past few post and answering some of the questions with a narrower reply.
Lots more on marketing to come if you are enjoying these post please bookmark me and check back!

More On Finding Your Target Market

First I need to apologize to the many people who have been waiting for this... I had some family issues come up and as much as I love you all my family comes first. All is well now and I am back!

I really want to stress something in regards to finding your target market, When starting out and with limited funds the smaller you can make your target market the better. I could say that my target market is anyone who wears jewelry or knows someone who wears jewelry but really that is very unreasonable sure they could but by finding out all the info that I can on my target market and narrowing it down I can find a specific group to target with a more effective marketing plan.

So with that said if you haven't read the first part of this please take the time to scroll down the page. If you already have we are on to the next step of figuring out your target market.

The next step in this process is all about information analyze your customers and as you get more customers keep these questions and anymore that are relevant handy.

1. Why do your customers buy from you? People choose to purchase things for many different reasons, A person doesn't buy a Ferrari because they need transportation to work they buy a Ferrari because it is a status symbol. Do your customers buy from you because it is something they need, is it something that saves them time, money, is it for a status symbol a treat, think of the benefits they will receive from purchasing your product or service (remember benefits not features). Once you have pinpointed the benefits you can start to look at what type of people are looking for those benefits.

2. Influences? People are often influenced by someone to make a purchase, just the other day I purchased eyeliner I was nearly out and a friend recommended a new brand so although it was a small purchase it was still influenced.Who influences your customers and how? Spouses, mother, father, neighbors, Friends, professional colleagues, children and the media can all affect buying decisions. keep an eye out and think about who or what influences your target market.

3. Buying Preference? Do your customers prefer to shop in person or online? A lot of business may benefit from selling online as some may do better selling in person where people can see the items in person.

4. Competition? Why would your customers want to shop from you and not your competition? What do you offer that they don't? This may seem like a difficult one but go ahead brag yourself up here as long as it's true!

If you can think of some questions to ask add them you can never have to many!

I promise I will be back with more and it won't be near as long next time! If you are enjoying reading these or have anything to add please leave a comment and if you love my blog favorite me or add my link and check back often!

Busy Busy Busy!

I promise you there will be more marketing advice soon I have just been super busy trying to stock my shop but I haven't forgotten at all I hope you are implementing some of my advice so far and that you are finding the information helpful.

Alongside of trying to stock my shop I am going to be introducing a new line! Hair Jewels I have started to list a few and have many more to come I hope you love the newest addition! I have had so much fun making these!

I am also planning a big surprise for July a great contest with an amazing prize so stay tuned for more details on that I promise that you will not want to miss it!

Who Doesn't Love A Yart Sale!!

As the warm weather starts to nudge it's way in yard sale season kicks off and I do love a good yard sale what could be better.... well how about if it was handcrafted items, and you didn't have to worry about the weather, you could shop all the sales easily and in your p.j's ! When some fellow etsians started talking about a sale like this I was all in! All you have to do is put the word YART in your searches and tons of discounted quality products in all categories will be at your feet well on your screen for viewing and buying pleasure! Here are some examples of items you may see from some fab sellers!

This pin is stunning from duffydesigns

Such a cute baby hat and bootie set from capecodconsignments

Funky necklace by creativeclaydesigns

And of course yours truly Wyred On Wire wouldn't miss out on this. These are just a few of the items that will be available during this sale! The sale last from June 11th-June 20th not everyone is going to be participating all the days so make sure you check in on the sale frequently all you have to do is go to http://etsy.com and put YART in your search! I must go and get my shop ready for tomorrow morning!

Bring on The Sun!

There has been no sun here for too long... just clouds, rain and overcast. I needed a little cheery sun in my life so I headed over to etsy here are some of my favs for you to enjoy!


I love love love this fab purse from loveamarie

This lady makes the weirdest and the cutest bugs I've ever seen weirdbuglady

An amazing and cheery artist I love this painting from jenlo262

Well there is a few of my favorites if I showed them all I would be on the until next week! If you still want to see more go check these amazing etsy sellers out there shops are sure to impress you!

Wholesale

I am looking for more boutiques and gift shops to offer my Jewelry to at wholesale. If you are a retailer and are interested in some handcrafted artisan jewelry I am willing and would love to work out an agreement If your interested please email me at agwbabycakes20@yahoo.ca or convo me through my etsy shop http://wyredonwire.etsy.com/ . If you are a customer of mine or a fan of my jewelry and you would like to see wyredonwire in your local area please contact me as well and i will see what I can do or better yet tell your local shops!

Branding Your Image

When you own a small craft business you can sometimes overlook branding your products and image, it's easy to overlook with so many other important factors such as making your product photographing, and all the other million and one things involved with selling your wares. So what is branding well if your a cow run... If not no fear branding is simply making people remember your shop branding your image in their minds. OK so now how do we do this "branding". This is something I think of as a work in progress the first thing you should do is think of a big well known business as an example I am going to use Pepsi close your eyes and think what comes to your mind when you say pepsi is it there colors, lettering, packaging, slogans? This is all part of their branding My son can't read but he knows pepsi when he sees it... that is branding at it's best. I am in the process of branding my shop so I will use my steps as examples I originally started out with a name Wyred on Wire whenever I went to craft shows I always had people saying wow you make this? One day I realized that wow is the initials of my business name so my logo was born! Next I realized I needed a Slogan this was a little harder and didn't come to me right away in fact I'm not really sure when it did but here it is Jewelry to Get You Noticed... I also use another Are You Ready to Get Noticed? I wanted all colors associated with my shop to be cohesive I wanted my shop to be feminine as well as edgy so I chose pink and black not to mention I have always loved the two colors together. OK so now I have my logo my slogan I have my colors so now what in the world do I do with them? The answer everything you can! I had business cards made reflecting my logo and slogan these were made by http://smile4katie.etsy.com/ who does an amazing job. I had a banner, advertisements, earring cards and stickers made with my colors, logo and slogan, I had matching stickers made these were all made by another great designer http://wildmagic.etsy.com/ and I had shipping labels made by http://kjpatino.etsy.com/ . I am going to work on listing a picture of my packaging which uses my colors. These are all some ideas to get you started but you can take branding as far as your imagination and budget will allow. So if you haven't started yet get to it!

I Love Smidge

Get this widget!

Smidge is a wonderful idie site. It gives indie artist a place to get their name and products out their in a variety of ways and it gives lovers of indie products a place to find some great reviews, contests and some of the latest news. If your an artist looking for some exposure you can submit an item for a contest (which I have done so be on the look out for it next month) or you can write an article to have it submitted. Now for my favorite part Smidge is Canadian just like me! This site is still a baby but growing with the numbers to prove it.

Improving Pics

Today I am trying to improve my pics.This is something I am always working on... other people make it look so easy. Well I have to say I just don't think it is and If I had the money I would definitely hire a professional. When your selling online it really comes down to does that picture sell it. Unfortunately my answer is still no I keep taking and retaking but I always feel I am still lacking there needs to be something more there. I'm starting to feel I spend more time trying to get a decent picture than it took me to make the piece.

Who Needs a White Christmas?

I'm thinking pink this year! And these cards by SoCalledMommy are on my list they are so yummy.
Here's a little more info for ya about SoCalledMommy!
Q: What do you love about etsy?
A:There is such a great range of crafts and artists to choose from, and they all love what they do. Plus everyone is so supportive of all the other crafters and we all really want etsy to succeed.

Q:How did you choose your shop name?
A: When we lived in California, my screen name was So-Cal-Mommy. I had several people tell me that they always thought of it as So-"Called"-Mommy. When we moved from California, I needed to use something else anyway, and that just made since. Especially since that's how I feel some days, with regard to my parenting skills.

Q:What is the funniest thing that happened to you while doing your craft/Art?
A: I don't think I could talk about anything funny, without having my kids involved. Last Christmas, I was addressing envelopes with my calligraphy pen. I made the mistake of leaving them on my craft table in the basement, and my then 2 1/2 year old daughter found them, and another pen, and scribbled circles all over them. I was so mad when I found her that I started jumping and stomping my feet. Eventually I calmed down, and most of them were still sendable, so I did send them, and told my friends and family that my daughter said hello too. For weeks after that she kept asking me, "When you get mad, do you hop like a bunny?"

Q: What do you want people to know about you?
A: I've dabbled in so many other types of crafts, since I was young, including things like cross-stitch, sewing, watercolor, origami, and embroidery, that's it's been really nice to find my groove. My husband likes to tease me a little, because I've gotten way more "involved" (I think meaning spending more money...) in scrapbooking and card making than I thought I was going to when i got started. But he's great to support me in what I like to do. And I like all the fun things I can create with pretty paper. Besides, what mom doesn't need a little break and something she really enjoys doing?

And right now
SoCalledMommy is exclusive to Etsy check her out and at http://www.socalledmommy.etsy.com and make sure you also check out these wonderful pink Christmas tags!