Branding Your Image

When you own a small craft business you can sometimes overlook branding your products and image, it's easy to overlook with so many other important factors such as making your product photographing, and all the other million and one things involved with selling your wares. So what is branding well if your a cow run... If not no fear branding is simply making people remember your shop branding your image in their minds. OK so now how do we do this "branding". This is something I think of as a work in progress the first thing you should do is think of a big well known business as an example I am going to use Pepsi close your eyes and think what comes to your mind when you say pepsi is it there colors, lettering, packaging, slogans? This is all part of their branding My son can't read but he knows pepsi when he sees it... that is branding at it's best. I am in the process of branding my shop so I will use my steps as examples I originally started out with a name Wyred on Wire whenever I went to craft shows I always had people saying wow you make this? One day I realized that wow is the initials of my business name so my logo was born! Next I realized I needed a Slogan this was a little harder and didn't come to me right away in fact I'm not really sure when it did but here it is Jewelry to Get You Noticed... I also use another Are You Ready to Get Noticed? I wanted all colors associated with my shop to be cohesive I wanted my shop to be feminine as well as edgy so I chose pink and black not to mention I have always loved the two colors together. OK so now I have my logo my slogan I have my colors so now what in the world do I do with them? The answer everything you can! I had business cards made reflecting my logo and slogan these were made by http://smile4katie.etsy.com/ who does an amazing job. I had a banner, advertisements, earring cards and stickers made with my colors, logo and slogan, I had matching stickers made these were all made by another great designer http://wildmagic.etsy.com/ and I had shipping labels made by http://kjpatino.etsy.com/ . I am going to work on listing a picture of my packaging which uses my colors. These are all some ideas to get you started but you can take branding as far as your imagination and budget will allow. So if you haven't started yet get to it!