Tuesday, July 8, 2008


Alright I have been promising some contests for a real long time now and here it is! I have found some wonderfully amazing contributors for you.... Drumroll please.......

http://hoydendesigns.etsy.com/ A lovely handpainted pendant valued at $13
http://lovepeaceanddye.etsy.com/ A wonderful hemp necklcace valued at $14
http://meplusmolly.etsy.com/ An absolutely stunning day/evening purse valued at $42
http://uniquetreatdogbones.etsy.com/ A gift certificate valued at $10
http://joannagoldman.etsy.com/ A set of 5 fantastic pins valued at $10. Special for this contest if you purchase something from this shop and enter contest001 in notes to seller you will recieve FREE shipping just wait for a revised invoice!
http://weirdbuglady.etsy.com/ An adorable bumble bee pouch valued at $15
http://uniquexpression.etsy.com/ Sassy earrings valued at $20
http://uniquegarden.etsy.com/ massage oil value $16
http://wyredonwire.etsy.com/ A gift certificate valued at 20 dollars as well as a set of hair pins valued at $6. special for this contest if you purchse something from my etsy shop enter wow in notes to seller when checking out you will recieve FREE shipping just wait for a revised invoice!

The winner of this contest recieves all of this A total value of $166! So I bet now your wondering how you can win right...

Here's the Rules

I am giving you $200 WOW cash (wow cash has no real value but lots of fun) with this wow cash you need to visit these stores and pretend to have a shopping spree come back here and in the comments post links to what you would buy if your wow cash was real.

Do Not spend over your 200 dollar limit and try to get as close as possible.

If you are an over achiever and would like chances to enter more than once I have some extra credit projects for you.

If you have a blog tell your readers about this great contest and add us in your links post a comment in the blogs letting me know you did and I will add an extra entry.

Another way to get more entries is to actually purchase (with real money) from these great contributors every time you make a purchase and post a link to what you bought in the comments I will add an extra entry for you in the contest.

I wish everyone the best of luck and Have Fun because that is what this is all about (well fun and getting great free stuff)! This contest will end aug 9th.

P.S if your interested in being a contributor for a future contest please convo me through my etsy shop!

Even More On That Target Market

I told you I would be back sooner this time! Finding your Target market is simply figuring out what type of person is the most likely to buy from you. There are many ways to find this out and most commonly by asking yourself some simple questions about your customers and finding the common denominators. When you have successfully narrowed down your market you can than start to think what do those people read, where do they eat, what do they do for fun, what are their hobbies and by doing so you can target where you need to market and promote to best reach this targeted audience and therefore utilize your resources to the fullest.

Hopefully you all have been following along if not we started off with a simple marketing plan that you can find by scrolling down or maybe your just interested in the Target Market portion which is fine too this is the third part so you may want to perform the activities in the previous posts. For those that have been following along here is your next short assignment.

Finding Your Preferred Customer

Sure we love all of our customers I know I personally cherish everyone that I get but when I say preferred customer I mean that customer who comes to you for all their needs the one who frequently buys but doesn't just buy they refer everyone they know to you and they brag about you everywhere. That is what I mean by the preferred customer I'm sure everyone has had one and if you haven't I'm sure you will. This assignment is focusing on your preferred customer and how to get more of that type of customer. Maybe you are lucky and have a number of this type of customer maybe you only have the one either way what I want you to do is get a pen and paper and start thinking about your preferred customer.
I want you to write everything that you can think of about them their sex, marital status, age, anything and everything.
Think of how often they purchase
The amount they purchase
Do you ask for referrals
What is this relationship with this client and do you like the relationship, if you don't like it there is no point in seeking more customers like this one.
These types of customer are very important to your business not only will they bring you more if you keep them happy they will bring you others. Now that you have gathered information on your Target Market and your Preferred Customer Target Market you should have plenty of facts and information gathered to analyze and help you figure where you can promote and market to these people. If by analyzing this information nothing jumps out at you it's possible you haven't been thinking narrow enough try to go back through the past few post and answering some of the questions with a narrower reply.
Lots more on marketing to come if you are enjoying these post please bookmark me and check back!

Monday, July 7, 2008

More On Finding Your Target Market

First I need to apologize to the many people who have been waiting for this... I had some family issues come up and as much as I love you all my family comes first. All is well now and I am back!

I really want to stress something in regards to finding your target market, When starting out and with limited funds the smaller you can make your target market the better. I could say that my target market is anyone who wears jewelry or knows someone who wears jewelry but really that is very unreasonable sure they could but by finding out all the info that I can on my target market and narrowing it down I can find a specific group to target with a more effective marketing plan.

So with that said if you haven't read the first part of this please take the time to scroll down the page. If you already have we are on to the next step of figuring out your target market.

The next step in this process is all about information analyze your customers and as you get more customers keep these questions and anymore that are relevant handy.

1. Why do your customers buy from you? People choose to purchase things for many different reasons, A person doesn't buy a Ferrari because they need transportation to work they buy a Ferrari because it is a status symbol. Do your customers buy from you because it is something they need, is it something that saves them time, money, is it for a status symbol a treat, think of the benefits they will receive from purchasing your product or service (remember benefits not features). Once you have pinpointed the benefits you can start to look at what type of people are looking for those benefits.

2. Influences? People are often influenced by someone to make a purchase, just the other day I purchased eyeliner I was nearly out and a friend recommended a new brand so although it was a small purchase it was still influenced.Who influences your customers and how? Spouses, mother, father, neighbors, Friends, professional colleagues, children and the media can all affect buying decisions. keep an eye out and think about who or what influences your target market.

3. Buying Preference? Do your customers prefer to shop in person or online? A lot of business may benefit from selling online as some may do better selling in person where people can see the items in person.

4. Competition? Why would your customers want to shop from you and not your competition? What do you offer that they don't? This may seem like a difficult one but go ahead brag yourself up here as long as it's true!

If you can think of some questions to ask add them you can never have to many!

I promise I will be back with more and it won't be near as long next time! If you are enjoying reading these or have anything to add please leave a comment and if you love my blog favorite me or add my link and check back often!