Marketing can be as simple as you make it or as complex as you want to make it. I am trying to put things a little simpler but in doing so I think I have over looked an important step here and I am going to back track some here.
Taking the time to find your target market is a really important step to make sure you are using your marketing resources to their fullest potential. Your target market simply put are the people who are most likely to buy your product.
When trying to determine your target market it is important especially for small business with a low start up fund to narrow down their market as much as possible as your business grows than you can broaden your target market. Time to get out your pen paper remember the more specific and narrow you get the better your marketing efforts will be, and not all of these questions will apply to you, and if you have more things you can do it.
1. Gender male or female? You may have both but use the higher percentage here
2. Age? What is the age group of the people most likely to buy from you try to stay within a 20 year limit here.
4. What types of position if the workforce do they hold?
5. Salaries what is the approximate salary of your customer base?
6. Lifestyles ie are they people who would be likely to use a computer? Are they fast paced type people, do they have children and if so what does that say about their lifestyle etc as much as you can think of here as this may end up giving you some ideas about where you should market to these people.
These should get you started tomorrow I will discuss some market research questions to ask yourself.