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Guerrilla Marketing

Sounds kinda scary, but not really. This term Guerrilla Marketing was originally meant as an unconventional way of marketing on a low budget, by relying on time, energy and imagination instead of big, expensive, mass marketing campaigns. The term has since entered vocabulary to also describe aggressive, unconventional marketing methods generically and to some people makes it sound some what scary because of that.



In order to get a better idea of this type of marketing there are some main principles used

• Guerrilla marketing is geared towards small businesses and because of this it relies on gination instead of money.
• this type of marketing is concentrated on more connections and referrals rather than being in competition with other businesses it focuses on working with them.
• Guerrilla marketing encourages using other marketing methods in conjunction for a marketing campaign.
• make use of current technology and human psychology

Guerrilla marketing is nothing to be scared of in fact as a small businesses on a low budget it is probably already incorporated into your marketing plan without you even realizing it.

here are some tactics that you may already be using or should think about using

• Get involved with your community. Attend functions tell everyone you know about your business.
• Donate a percentage of sales or items to a charity and then let the media know
• Joint Marketing with other business
• Write a tutorial or hold classes
• Mail Postcards to past customers offering a discount
• Hold a contest
• Ask for referrals maybe offer discounts or free product for referrals
• Host a home party invite all your contacts and ask them to bring friends.
• Post a flyer on any and all bulletin boards you can
• Add your tag line and url to all emails send funny jokes, and when someone sends a funny joke to you hit reply to all and let them know you thought it was funny!
• Join social networking sites on and offline. Join forums where your target market would most likely be.
• Window decals for your home and car

These are just a handful of ideas some that you are probably already implementing. A good idea to come up with your own guerrilla marketing plan is to sit down and brainstorm. Think about who your target market is, and where they are think of ways you can make your business stand out and be remembered. The more memorable the better you are only limited to your imagination that is one of the great aspects of this type of marketing.

CONTEST ALERT!!!

Alright I have been promising some contests for a real long time now and here it is! I have found some wonderfully amazing contributors for you.... Drumroll please.......

http://hoydendesigns.etsy.com/ A lovely handpainted pendant valued at $13

http://lovepeaceanddye.etsy.com/ A wonderful hemp necklcace valued at $14

http://meplusmolly.etsy.com/ An absolutely stunning day/evening purse valued at $42

http://uniquetreatdogbones.etsy.com/ A gift certificate valued at $10

http://joannagoldman.etsy.com/ A set of 5 fantastic pins valued at $10. Special for this contest if you purchase something from this shop and enter contest001 in notes to seller you will recieve FREE shipping just wait for a revised invoice!

http://weirdbuglady.etsy.com/ An adorable bumble bee pouch valued at $15

http://uniquexpression.etsy.com/ Sassy earrings valued at $20

http://uniquegarden.etsy.com/ massage oil value $16

http://wyredonwire.etsy.com/ A gift certificate valued at 20 dollars as well as a set of hair pins valued at $6. special for this contest if you purchse something from my etsy shop enter wow in notes to seller when checking out you will recieve FREE shipping just wait for a revised invoice!

The winner of this contest recieves all of this A total value of $166! So I bet now your wondering how you can win right...

Here's the Rules

I am giving you $200 WOW cash (wow cash has no real value but lots of fun) with this wow cash you need to visit these stores and pretend to have a shopping spree come back here and in the comments post links to what you would buy if your wow cash was real.

Do Not spend over your 200 dollar limit and try to get as close as possible.

If you are an over achiever and would like chances to enter more than once I have some extra credit projects for you.

If you have a blog tell your readers about this great contest and add us in your links post a comment in the blogs letting me know you did and I will add an extra entry.

Another way to get more entries is to actually purchase (with real money) from these great contributors every time you make a purchase and post a link to what you bought in the comments I will add an extra entry for you in the contest.

I wish everyone the best of luck and Have Fun because that is what this is all about (well fun and getting great free stuff)! This contest will end aug 9th.

P.S if your interested in being a contributor for a future contest please convo me through my etsy shop!

Who Doesn't Love A Yart Sale!!

As the warm weather starts to nudge it's way in yard sale season kicks off and I do love a good yard sale what could be better.... well how about if it was handcrafted items, and you didn't have to worry about the weather, you could shop all the sales easily and in your p.j's ! When some fellow etsians started talking about a sale like this I was all in! All you have to do is put the word YART in your searches and tons of discounted quality products in all categories will be at your feet well on your screen for viewing and buying pleasure! Here are some examples of items you may see from some fab sellers!

This pin is stunning from duffydesigns

Such a cute baby hat and bootie set from capecodconsignments

Funky necklace by creativeclaydesigns

And of course yours truly Wyred On Wire wouldn't miss out on this. These are just a few of the items that will be available during this sale! The sale last from June 11th-June 20th not everyone is going to be participating all the days so make sure you check in on the sale frequently all you have to do is go to http://etsy.com and put YART in your search! I must go and get my shop ready for tomorrow morning!

Wholesale

I am looking for more boutiques and gift shops to offer my Jewelry to at wholesale. If you are a retailer and are interested in some handcrafted artisan jewelry I am willing and would love to work out an agreement If your interested please email me at agwbabycakes20@yahoo.ca or convo me through my etsy shop http://wyredonwire.etsy.com/ . If you are a customer of mine or a fan of my jewelry and you would like to see wyredonwire in your local area please contact me as well and i will see what I can do or better yet tell your local shops!

Soooooo Piiiissssed

I have met some great people on etsy and today I would like to introduce you to one Orangebead. She makes awesome little plushies her most famous or at least my favorite is more adult line of pissed off plushies! Here is my short interview with Orangebead

Q: What do you love about etsy?

The love for etsy started about 6monts back when I was home with my new born. I love to create and show my talent so this was the best way to share it with the World. The best thing about Etsy is how everything is hand made with LOVE!!!

Q: What inspired you to create?MY baby…When I make new things..i keep him in mind..and see if he would like it or not!

Q: How long have you been creating for?I have been creating since last 15months.

Q: What is an interesting fact about yourself?I Love to make others laugh and Smile when they are having a bad day or just feel down. I love to joke around as well.

Q: Can your creations be found anywhere other than etsy?I am trying to build my own site http://www.orangebead.com/ Soon in coming few months you will be able to find all my creations and more on my own website.

Not only does she make moody pissed off dolls but she also make the most adorable sweet little plushies like this kitten in a chicken costume !

What are you still doing here get over to her etsy shop at http://orangebead.etsy.com/ and check out these guys she is always adding new and wonderful plushies so don't forget to add her to your favorites!

Got a Baby?

Got a baby or know someone who is having a baby? ellebelleonetsy has the perfect gift in her shop! I love these tag blankets how I wish my babies were still babies....well maybe not quite but I think it will be the next baby shower gift I give!

Now of course I gotta know more and I'm sure you want to as well, so here is my little interview with ellebelleonetsy

Q: What do you love about etsy?

A: I love everything about Etsy! All the amazing handmade items, all the creative descriptions people write for their listings, the interesting conversations in the forums, the way cool approach Etsy admin takes, and just being a part of this community in general.

Q:How did you choose your shop name?

A: My daughter's name is Elle and a good friend of mine always called her Elle Belle, so it stuck.

Q: What is the funniest thing that happened to you while doing your craft/art?

A: had just bought my embroidery machine and decided it was a great idea to bring it with me to a craft show and embroider baby bibs on the spot. I had no idea was I was doing, and it was windy, so my supplies were blowing everywhere. Looking back I can laugh about my "Extreme Embroidery" experience, but it wasn't funny at the time.

Q: Where else can people find you?

A: You can find Elle Belle on ellebelleonline.com which links to my Etsy shop ellebelleonetsy.etsy.com and my blog ellebelleblog.blogspot.com

I also love these cute dresses they are so adorable

What are you still doing here get over there and check her out http://www.ellebelleonetsy.esty.com/