I told you I would be back sooner this time! Finding your Target market is simply figuring out what type of person is the most likely to buy from you. There are many ways to find this out and most commonly by asking yourself some simple questions about your customers and finding the common denominators. When you have successfully narrowed down your market you can than start to think what do those people read, where do they eat, what do they do for fun, what are their hobbies and by doing so you can target where you need to market and promote to best reach this targeted audience and therefore utilize your resources to the fullest.
Hopefully you all have been following along if not we started off with a simple marketing plan that you can find by scrolling down or maybe your just interested in the Target Market portion which is fine too this is the third part so you may want to perform the activities in the previous posts. For those that have been following along here is your next short assignment.
Finding Your Preferred Customer
Sure we love all of our customers I know I personally cherish everyone that I get but when I say preferred customer I mean that customer who comes to you for all their needs the one who frequently buys but doesn't just buy they refer everyone they know to you and they brag about you everywhere. That is what I mean by the preferred customer I'm sure everyone has had one and if you haven't I'm sure you will. This assignment is focusing on your preferred customer and how to get more of that type of customer. Maybe you are lucky and have a number of this type of customer maybe you only have the one either way what I want you to do is get a pen and paper and start thinking about your preferred customer.
I want you to write everything that you can think of about them their sex, marital status, age, anything and everything.
Think of how often they purchase
The amount they purchase
Do you ask for referrals
What is this relationship with this client and do you like the relationship, if you don't like it there is no point in seeking more customers like this one.
These types of customer are very important to your business not only will they bring you more if you keep them happy they will bring you others. Now that you have gathered information on your Target Market and your Preferred Customer Target Market you should have plenty of facts and information gathered to analyze and help you figure where you can promote and market to these people. If by analyzing this information nothing jumps out at you it's possible you haven't been thinking narrow enough try to go back through the past few post and answering some of the questions with a narrower reply.
Lots more on marketing to come if you are enjoying these post please bookmark me and check back!
Showing posts with label wyred on wire. Show all posts
Showing posts with label wyred on wire. Show all posts
Tuesday, July 8, 2008
Monday, July 7, 2008
More On Finding Your Target Market
First I need to apologize to the many people who have been waiting for this... I had some family issues come up and as much as I love you all my family comes first. All is well now and I am back!
I really want to stress something in regards to finding your target market, When starting out and with limited funds the smaller you can make your target market the better. I could say that my target market is anyone who wears jewelry or knows someone who wears jewelry but really that is very unreasonable sure they could but by finding out all the info that I can on my target market and narrowing it down I can find a specific group to target with a more effective marketing plan.
So with that said if you haven't read the first part of this please take the time to scroll down the page. If you already have we are on to the next step of figuring out your target market.
The next step in this process is all about information analyze your customers and as you get more customers keep these questions and anymore that are relevant handy.
1. Why do your customers buy from you? People choose to purchase things for many different reasons, A person doesn't buy a Ferrari because they need transportation to work they buy a Ferrari because it is a status symbol. Do your customers buy from you because it is something they need, is it something that saves them time, money, is it for a status symbol a treat, think of the benefits they will receive from purchasing your product or service (remember benefits not features). Once you have pinpointed the benefits you can start to look at what type of people are looking for those benefits.
2. Influences? People are often influenced by someone to make a purchase, just the other day I purchased eyeliner I was nearly out and a friend recommended a new brand so although it was a small purchase it was still influenced.Who influences your customers and how? Spouses, mother, father, neighbors, Friends, professional colleagues, children and the media can all affect buying decisions. keep an eye out and think about who or what influences your target market.
3. Buying Preference? Do your customers prefer to shop in person or online? A lot of business may benefit from selling online as some may do better selling in person where people can see the items in person.
4. Competition? Why would your customers want to shop from you and not your competition? What do you offer that they don't? This may seem like a difficult one but go ahead brag yourself up here as long as it's true!
If you can think of some questions to ask add them you can never have to many!
I promise I will be back with more and it won't be near as long next time! If you are enjoying reading these or have anything to add please leave a comment and if you love my blog favorite me or add my link and check back often!
I really want to stress something in regards to finding your target market, When starting out and with limited funds the smaller you can make your target market the better. I could say that my target market is anyone who wears jewelry or knows someone who wears jewelry but really that is very unreasonable sure they could but by finding out all the info that I can on my target market and narrowing it down I can find a specific group to target with a more effective marketing plan.
So with that said if you haven't read the first part of this please take the time to scroll down the page. If you already have we are on to the next step of figuring out your target market.
The next step in this process is all about information analyze your customers and as you get more customers keep these questions and anymore that are relevant handy.
1. Why do your customers buy from you? People choose to purchase things for many different reasons, A person doesn't buy a Ferrari because they need transportation to work they buy a Ferrari because it is a status symbol. Do your customers buy from you because it is something they need, is it something that saves them time, money, is it for a status symbol a treat, think of the benefits they will receive from purchasing your product or service (remember benefits not features). Once you have pinpointed the benefits you can start to look at what type of people are looking for those benefits.
2. Influences? People are often influenced by someone to make a purchase, just the other day I purchased eyeliner I was nearly out and a friend recommended a new brand so although it was a small purchase it was still influenced.Who influences your customers and how? Spouses, mother, father, neighbors, Friends, professional colleagues, children and the media can all affect buying decisions. keep an eye out and think about who or what influences your target market.
3. Buying Preference? Do your customers prefer to shop in person or online? A lot of business may benefit from selling online as some may do better selling in person where people can see the items in person.
4. Competition? Why would your customers want to shop from you and not your competition? What do you offer that they don't? This may seem like a difficult one but go ahead brag yourself up here as long as it's true!
If you can think of some questions to ask add them you can never have to many!
I promise I will be back with more and it won't be near as long next time! If you are enjoying reading these or have anything to add please leave a comment and if you love my blog favorite me or add my link and check back often!
Tuesday, June 24, 2008
Busy Busy Busy!
I promise you there will be more marketing advice soon I have just been super busy trying to stock my shop but I haven't forgotten at all I hope you are implementing some of my advice so far and that you are finding the information helpful.
Alongside of trying to stock my shop I am going to be introducing a new line! Hair Jewels I have started to list a few and have many more to come I hope you love the newest addition! I have had so much fun making these!
I am also planning a big surprise for July a great contest with an amazing prize so stay tuned for more details on that I promise that you will not want to miss it!
Tuesday, June 17, 2008
A Few Xtra Tips For Viral Marketing
This is going to be a short post today just a few things I want to add to yesterdays post on viral marketing....
* you can get a free newsletter subscriber for your site through ://bravenet.com
* you can submit articles here or snatch some articles http://www.articlesnatch.com/
* And someone mentioned You Tube this can also be a great source of viral marketing especially if you have some funny or important stuff in your video give people a reason to watch it and to want to show all their friends!
Again I would love any feedback maybe you have tried some of these or maybe you have some more suggestions I would love to see them!
* you can get a free newsletter subscriber for your site through ://bravenet.com
* you can submit articles here or snatch some articles http://www.articlesnatch.com/
* And someone mentioned You Tube this can also be a great source of viral marketing especially if you have some funny or important stuff in your video give people a reason to watch it and to want to show all their friends!
Again I would love any feedback maybe you have tried some of these or maybe you have some more suggestions I would love to see them!
Tuesday, June 10, 2008
Who Doesn't Love A Yart Sale!!
As the warm weather starts to nudge it's way in yard sale season kicks off and I do love a good yard sale what could be better.... well how about if it was handcrafted items, and you didn't have to worry about the weather, you could shop all the sales easily and in your p.j's ! When some fellow etsians started talking about a sale like this I was all in! All you have to do is put the word YART in your searches and tons of discounted quality products in all categories will be at your feet well on your screen for viewing and buying pleasure! Here are some examples of items you may see from some fab sellers!
This pin is stunning from duffydesigns
Such a cute baby hat and bootie set from capecodconsignments
And of course yours truly Wyred On Wire wouldn't miss out on this. These are just a few of the items that will be available during this sale! The sale last from June 11th-June 20th not everyone is going to be participating all the days so make sure you check in on the sale frequently all you have to do is go to http://etsy.com and put YART in your search! I must go and get my shop ready for tomorrow morning!
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